Marlboro - famous brand

It's quite interesting to know that Marlboro trade mark started its career producing cigarettes for women. But that lasted not for a long time, as the advertising strategy changed its course to masculinity, trying to attract more men. The manliness, which is characteristic of Marlboro cigarettes, is present in regard to those and nowadays.

In 1924 first Marlboro cigarettes appear on the store shelves, positioning themselves as purely female goods. These were the first cigarettes for women. That time society faced with a cultural shock, as the very fact that there are special cigarettes for ladies was incomprehensible. Those days women fought for their rights, they wanted to be equal in everything - even in having bad habits. First Marlboro ads used merely female slogan - "Mild as May" with a Hollywood star May West presenting cigarettes. Even a peculiar filter having a red stripe was developed for this production in order to hide the trace of the lipstick and to protect teeth from yellowing. And yet cigarettes for women weren't quite popular, society didn't accept them. But preferences changed as prejudices did. Marlboro at last found a ready market, as it was considered that filter-tipped cigarettes were less harmful. But the market was lacking for filter-tipped cigarettes aimed at men. So the company ventured to change drastically the image of their production and invited the best American advertising men in order to create its new look.

And immediately all the femininity was "killed" by means of a masculine image, and characters creating this image were - "sea dog", "high-altitude builder" and "war correspondent". They were meant to add a new high level of testosterone to the ads. And naturally the first and the main image was the one of a cowboy - prairies tamer. Moreover one more innovation, which became a sensation later on, was developed - that was a "Flip-top" package.

From this time on the Marlboro cowboy becomes one of the most successful advertising image in the world, and Marlboro cigarettes is the trade mark which most people prefer to buy.

Nowadays you can buy cigarettes of this brand almost everywhere, in any part of the world, or order cigarettes online. Taking into consideration that you can order a great amount of merchandise in online shops and with the corresponding discount cigarettes of this brand purchased through Internet may turn out to be even cheaper.