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About Epique Cigarettes: Recently the Russian tobacco market has been joined by a new brand of cigarettes of the superslims format. Japan Tobacco International continues its expansion to the markets of the CIS countries with Epique Superslims. These cigarettes represent the premium segment of slim cigarettes which is now one of the most dynamically developing one in the tobacco industry. The tobacco market observes the tendency of the discount segment diminishing to increase the premium segment where slims are usually represented. And it is now very popular and stylish to smoke slim cigarettes, so JTI's active introduction of new brands in this segment is totally understandable.
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