Kent cigarettes
For the first time Kent cigarettes were productionized in March 1952 by Lorillard, an American tobacco company. Those were long (2.76 inches) and rather expensive cigarettes in traditional for those times soft package. The origin of their title is rather hackneyed, though pretty traditional for many successful products of that time - the name of the company’s head was Herbert Kent. For several years the attitude of the smokers towards this product was quite favorable, but nothing more than that - the cigarettes didn’t stand out from the production of other tobacco companies. The brand got its true acceptance when in 1957 Readers Digest published its report on the filter-tipped cigarettes. Kent was specially marked there for the low level of tar and nicotine in its products. Later another publication dedicated to the Kent brand came out informing readers about a new “Micronite” cigarette filter. And a few months later Kent was among the leading companies that had the biggest sales volume in the USA, people literally rushed to buy cigarettes.
The low tar and nicotine content, the whiteness of the pack and tipping paper were the factors that created reputation of the “softest” cigarettes in the US market for Kent. With the course of time the level of tar and nicotine was reduced in all cigarettes and Kent as well. By the end of the 70’s the volume of tar per one Kent cigarette didn’t exceed 14 mg, and the new «Kent Golden Lights» contained only 8 mg.
In the end of the 80’s the popularity of Kent cigarettes increased greatly in the Japanese market, and in 1995 the sales volumes broke the record figures having passed the milestone of ten billion. In 1999 company restarted the production of Kent on a world scale, and now the brand is well-known as the one manufacturing light cigarettes.
Recently Kent introduced the first cigarettes with a possibility to change their taste. The unique feature of new “Kent Convertibles” is that a special capsule is located inside the cigarette filter. Smoker is able to change the taste of his cigarette simply having pressed the filter. Any of Kent products can be bought not only in the nearby stores, one can order cigarettes online. There are lots of opportunities to save money when ordering cigarettes via electronic shopping. One can find rather cheap cigarettes of the Kent brand in online shops, also these shops offer discount cigarettes. |